Are you sick of hearing that Britain has the best animal welfare in the world? We are ... Viva!'s investigators have shone a light into every recess of factory farming in Britain and what we have found may shock you. The institutionalised abuse of animals does not just happen abroad it happens on Britain's factory farms, too, and often by the biggest names. What our shocking short film will show you is exactly what happens behind closed doors to keep the shelves stocked with meat, eggs and dairy. Buy the Cruel Britannia DVD from Viva! for just £2. A powerful campaigning tool. It has the power to change minds and save lives.