So, here’s a leading question – why do you love one kind of animal and eat another? The only difference between them is PERCEPTION – your perception! A pig can play computer games. Chickens have their own language. Cows have a strict social hierarchy. All farmed animals are as intelligent as your family pet and yet we slaughter over one billion of them every year in the UK and many people don’t bat an eye. If they were pets, there would be an outcry.
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About Viva!
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.
