Baby animals – they’re just gorgeous. But about one billion are eaten every year in the UK. Not many people know that.
About one billion babies are slaughtered every year. Just you, on your own, can make a big difference, saving over 100 babies every year – over 10,000 in an average lifetime. At whatever age you go vegan, you’ll be saving baby animals.
About Viva!
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.
